One short, specific report every week telling you what to change on your website, why it matters, and what to do first.
Ongoing website improvement
One short, specific report every week telling you what to change on your website, why it matters, and what to do first.
Craft is a habit, not a launch event. We look at your live pages every week, measure what can be measured, and tell you which change to make next — in a short report you will actually read.
Reviewed by hand. No card details, no checkout, and no guaranteed rankings promised.
The craft loop
This is the whole method, and it repeats rather than finishes. That repetition is the point: each week's measurement becomes next week's change, and the small improvements stop being small.
We read your site as a customer would
Your live pages, read the way a buyer reads them rather than the way a builder sees them: the structure, the wording, the route from the landing page to an enquiry, and who you are up against on each page.
We measure what can be measured
Whether your pages are indexed, how you appear for the searches that matter to you, how quickly pages load, and how far people get through your enquiry path. Where a number is unavailable, we say so instead of guessing.
We name the changes worth making
Not everything at once. A handful of specific changes, each with a reason, ordered so the ones with the best return come first. Every item is concrete enough to act on — by you, your designer or your developer.
The gains stack up
A change made this month makes next month easier, because we already know what happened when we made it. Over a year the small improvements stop being small, and the site stops being something you commissioned and becomes something you keep.
What we measure
A list of the questions we ask is more honest than a list of the tools we own. Every review covers all six, because a site improved in one area alone rarely holds.
Can the people who need you find you, using the words they actually type?
Within a few seconds, can a stranger tell what you do and who it is for?
How many steps sit between a visitor who is ready and a visitor who has contacted you?
Is the evidence that you are trustworthy sitting where the decision gets made?
Does the site behave for someone on a phone, in a hurry, on a poor connection?
Do you have pages for everything you want to be found for, or just a homepage?
By kind of website
A generic checklist helps nobody, so here is the first thing we usually find on each kind of site. Choose yours on the application form and the full list appears before you commit to anything.
The deliverable
Five parts, every week, in plain business language — clear enough to read yourself, specific enough to hand straight to whoever makes the changes. Short enough that it actually gets read.
What moved, what did not, and anything we called wrong last time. The correction arrives in the same place as the original claim.
The numbers we can stand behind, given in plain figures. Where a number was not available, we say so rather than leaving a gap.
The exact points where visitors give up: a page, a form, a step in the journey. This is usually the part that pays for the subscription.
A short list in priority order, with the reason attached to each item. Written so you can hand it straight to whoever makes your changes, or act on the simple ones yourself.
What we expect to happen because of the last change, and when we will know whether it worked.
Same day, same shape, for as long as your subscription runs. Consistency is what makes the compounding work.
Plans
The work does not change between plans — only how often you are invoiced, and the effective monthly rate. Quarterly and half-yearly carry no setup fee.
Monthly
Billed monthly · $50 setup
Your first invoice is $150. Every invoice after that is $100 per month.
Quarterly
Billed every 3 months
One invoice of $300 covers three months of the programme. No setup fee.
Half-Yearly
Billed every 6 months
One invoice of $540 covers six months of the programme. No setup fee.
Every application is reviewed by hand first. See the full comparison and everything included.
Straight answers
You are probably weighing this against something else. Here is the honest comparison, including the cases where the other option is genuinely better.
An agency retainer usually buys you a team that waits for a brief. This buys you a weekly judgement on work that is already live, at a fraction of a retainer, with no minimum term beyond the billing period you choose.
An audit is a snapshot. It is genuinely useful for a fortnight, then it ages as your site, your competitors and the search results move. A subscription is the same discipline applied continuously, with each week informed by the last.
If you have the time and the appetite, do it yourself and keep the money. This exists for owners who know their site should be improving and know they will not get to it — the value is that someone else keeps looking, on a schedule, and writes it down.
Tools tell you a number moved. They cannot tell you whether it mattered, or what to do about it. We use data as the start of a judgement rather than as the deliverable.
Questions
Six of the most common, including the two people ask most: what it costs, and what we will not promise.
A weekly written review of your website. Each week we look at your live pages, measure what can be measured, and send you a short report naming the changes worth making and the order to make them in. You are buying continuity and judgement, not a set number of tasks or a set of deliverables.
No. The review works from your live public pages and from what is publicly visible about your search presence, so nothing needs to be installed or shared. If access to analytics would sharpen the recommendations once you are a customer, we will ask at that point — never through the application form.
$100 per month plus a one-time $50 setup fee, $300 every three months, or $540 every six months. The quarterly and half-yearly plans carry no setup fee, and the half-yearly plan is the lowest effective monthly rate. The plans differ only in billing cadence and price — the weekly report is identical on all three.
By PayPal invoice, sent manually after your application is accepted. There is no card field and no checkout anywhere on this site. You will receive the invoice by email, pay it through PayPal, and your programme begins once payment is confirmed.
A short document in plain business language, not a dashboard and not a spreadsheet. It covers what changed since last week, what we measured and could not measure, where visitors are being lost, a prioritised list of what to change next, and what we are watching to see whether the last change worked. It is written in plain business language so that you can follow it, and specific enough that whoever makes your changes — you, a designer or a developer — can act on it without asking what we meant.
Sites that have not launched yet, because there is nothing live to measure. Projects needing a full rebuild. Anyone wanting a guaranteed outcome or a fixed deadline. Sites where nobody intends to change anything — we would rather decline than take money for reports that go unused.
Apply and we will review your site by hand, usually within a few working days. If we can genuinely help you will hear that, followed by a PayPal invoice for the plan you chose. If we cannot, we will tell you so.
